OLE | Jiwa Nyala Merdeka - Selamat Hari Kebangsaan ke-68 Malaysia



OLE - JIWA NYALA MERDEKA





OLE | Jiwa Nyala Merdeka” (translated roughly as “OLE | A Spirit of Freedom That Glows”) is a recently released video celebrating Malaysia’s 68th National Day. The phrase “Jiwa Nyala Merdeka” invokes a sense of a passionate, glowing spirit of independence—a symbolic call to unify and progress together.

Opening with the resonant line:
“Selamat Menyambut Hari Kebangsaan ke-68. Marilah kita terus bersatu, memelihara keharmonian dan berusaha demi kemajuan negara tercinta.”
which calls for unity (“bersatu”), harmony (“memelihara keharmonian”), and the relentless pursuit of national progress (“usaha demi kemajuan negara tercinta”)—celebrating Malaysia’s independence with hope and solidarity. 

  • National Day (Hari Kebangsaan): Observed annually on 31 August, marking the declaration of independence in 1957—a cornerstone of Malaysian identity and pride.

  • 68th Anniversary: The video commemorates a significant milestone, inviting Malaysians to reflect on the journey since independence and recommit to shared values and development.

While the video centers on national pride, it’s branded by OLE (Oversea Lighting & Electric)—a leading Malaysian LED lighting company. The title suggests an evocative blend: illuminating the spirit of freedom (“nyala”) while symbolizing light as unity and hope. Earlier posts by OLE echo the same themes of inclusivity and unity:

  • A caption stating: “Kanak-kanak tanpa mengira bangsa melambangkan perpaduan dan semangat Merdeka yang sebenar. Oversea Lighting & Electric (OLE) sebagai peneraju …” highlights children of all races representing true Merdeka unity. 

Though the video isn’t described in detail beyond its key message, typical of such campaigns, expect visuals featuring:

  • Malaysian flags (Jalur Gemilang)

  • Diverse groups of Malaysians—particularly children—to evoke a sense of future and unity

  • Warm, glowing lighting—echoing OLE’s branding and reinforcing the theme of “lighting up” the nation’s spirit

The video taps into Malaysia’s rich tapestry of unity-in-diversity, drawing on cultural pride and national symbolism. By aligning a corporate identity with patriotic feelings, OLE presents its brand as a vessel of national spirit and community cohesion.


“OLE | Jiwa Nyala Merdeka” is more than just a festive greeting—it’s a poetic invitation to keep the spirit of unity and progress burning. Timed around Independence Day, the video connects brand identity with national values, encouraging all Malaysians to rekindle their "glowing spirit of freedom."



Selamat Menyambut Hari Merdeka & Hari Malaysia